17th National Public Relations Congress

On September 23 and 24, 2010, The Public Relations Society of the Philippines (PRSP) is organizing the 17th National Public Relations Congress at the Grand Ballroom of InterContinental Manila, Makati City. This year's theme is “PR2.0 Build. Engage. Deliver.”

Lots of leading communication and new media experts will be there to give a talk like Philippine Star columnist Boo Chanco, Word-of-Mouth pioneer Brad Geiser, social community manager Jonas de los Reyes of Yahoo, digital marketing thought-leader Leah Besa-Jimenez of BBDO Guerrero Proximity, new media for news conglomerate ABS-CBN Charie Villa, prominent social marketing advocate and Rock-Ed Philippines founder Gang Badoy, media metrics expert Cyril Ng of MediaBanc and prominent marketing executive Margot Torres.

I really want to attend PR2.0 - 17th National Public Relations Congress because PR is related to my work as a blogger. Some companies already approached me to do business with them. These companies who invited us for events, are treating us as of one of media.  It is interesting to note that this event will feature not just the PR experts from ABS-CBN but also from GMA-7, I really want to know how they do things and how they cope up with the latest trend in the PR industry.

I also find out that the President of the Republic of the Philippines, Benigno Aquino III  is invited to graced this exciting event. I hope he makes it! I want to find out how he strategize in terms of PR especially now that the Philippines got a bad rep outside the country.

The topic of BOO CHANCO, columnist from Philippine Star entitled "Traditional Media Practitioners view on New Media" is also interesting because I remember a talk at IMMAP that says "they giving us a run for their money" when asked if traditional media are threatened with the new media.

Another great topic in PR2.0 - 17th National Public Relations Congress is "Social Marketing: CSR for the New Media" where company used Corporate Social Responsibility while they are promoting their brands or company.

I'm also eager to know how the internet changed how they do their work, because as we all know almost every companies are jumping on the social media bandawagon. Follow PR2.0 - 17th National Public Relations Congress through Facebook for updates in this exciting event.